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RomaID is the Rome merchandising. A cultural project that designs Rome’s multifaceted identities, its eras, its architectures, the people who live there and who hate her, only to end up loving her.

RomaID brings together Romans and the best designers, prominent and future, to achieve through creativity a common vision of the city and its symbols.

The project

ROMAID MAKES THE CITY LIVE AGAIN IN ALL ITS BEAUTY. MAGNIFICENT, DIVINE, POPULAR, ETERNAL. ONE-OF-A-KIND. ROME IS YOURS, TOO. LIVE YOUR OWN ROMAID

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