Tutti vogliono essere a Roma
All the most famous monuments around the globe have landed on the Eternal City to pay homage to its beauty. A joke? No! Just our new marketing campaign for Rome.
As we have always said, in fact, Rome needs to rediscover its true “Romanity”, its incredible beauty and the distinctive irony of its inhabitants. “Tutti vogliono essere a Roma” (Everyone wants to be in Rome) is a campaign created to give Rome a new, fresh, irreverent, provocative, but most importantly, far from boring, image.
“EVERYBODY WANTS TO BE IN ROME! and You?”
Nun fa’ er vago (don’t play dumb), take a look at RomaID new video for “Tutti vogliono essere a Roma” (Everyone wants to be in Rome). We have challenged tourists from everywhere to repeat some famous phrases in the Roman dialect. Here is how it went:
Take a look at the windows of MOO Comunicazione, the creative agency behind this campaign: